Wondering About Social Investing

MoneyEnvironmental and social issues loom larger in our lives. If you are like many people, you alter your consumer decisions to do some good in the world. You can do the same when investing.

Impact investing (aka socially responsible investing) is growing for many reasons, including increased awareness of environmental problems. As an impact investor conscious of such green issues, you might look for investments concerning breakthrough technologies that don’t depend on fossil fuels.

The first supporters of electric car manufacturer Tesla Motors (TSLA) exemplified green impact investors, though some likely looked first at return on investment. Another example: venture capital leader Khosla Ventures supporting the startup Liquid Metal Battery Corp., now Ambri, which develops massive batteries to store electricity and back up our power grid during peak use.

One new strategy: the social impact bond (SIB), which pays a small return based on the issuing company or entity achieving beneficial results. The investment firm Goldman Sachs continues to contribute hundreds of millions of dollars to SIBs for revamping the Detroit waterfront and bettering education nationwide, among other causes.

Great for goliaths with mountains of capital to back their good intentions, but what can you the individual investor do?

First, search online for different opportunities and information outlets to match your favorite issue. For environmental news and opinion, for instance, TreeHugger, Grist, The New York Times Dot Earth blog, Ecogeek, Autobloggreen and Mother Nature Network  are just a handful of the top websites.

Mutual funds like those from Calvert Investments or Green Century Funds invest only in companies with environment-friendly policies; weapons manufacturers and tobacco or paper companies, to name a few, are excluded from these funds. Similarly, the Parnassus Workplace Fund only invests in companies that take care of employees.

Responsible investing is also no ticket to drab returns. The domestic variant of one of the more long-established funds for impact investing, the iShares MSCI USA ESG Select (KLD) comprises companies with high environmental, social and governance (ESG) ratings – and nearly doubled its share price over the past five years.

You can find more examples of such funds and managers at the finance news site SocialFunds.com. The Corporate Social Responsibility Newswire also covers sustainability and corporate responsibility investing.

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